We design, build and run AI systems around how your business actually operates — answering customers, handling calls, keeping your CRM clean and removing the admin that eats your week. Built by our own team, not outsourced.
The work that repeatsTicket triage, first-line answers, follow-ups, data entry — the jobs that fill a day without moving the business forward.
The calls that need judgementScoping, exceptions, anything with a customer’s money or reputation attached. Those stay with your people, and with ours.
Recent work
AI we have actually shipped
Five systems built and running in real businesses. Different sectors, same approach: scoped to how the business already works, built by our own engineers, supported afterwards.
DentalBooking and follow-up system for dental clinicsAn assistant that takes booking requests day and night, confirms and reschedules against the practice calendar, and runs the recall and post-treatment follow-ups reception never gets round to. The front desk keeps the exceptions; the routine traffic handles itself.AI chatSchedulingAutomated follow-up
LegalClient intake and document assistant for a law officeHandles first contact, captures the detail a matter needs before anyone bills time against it, and answers the routine questions — has my document been filed, what do you need from me next — without a partner reading email at ten at night. Sensitive material stays inside the firm’s own systems.Client intakeDocument Q&APrivate by design
AutomotiveQuotes, fitting slots and reminders for a tyre shopAnswers the three questions a tyre shop gets fifty times a day — do you have my size, what does fitting cost, when can you take me — quotes against live stock, books the bay, and reminds customers when a seasonal changeover is due.AI chatStock lookupSeasonal reminders
HVACCall handling and job booking for an HVAC contractorAnswers the calls that arrive while every technician is already on a roof. It captures the address, the equipment and whether the heat or cooling is actually out, books into the right engineer’s day instead of a shared inbox, and keeps the annual service reminders going out so maintenance contracts renew on time.AI phone agentJob bookingService reminders
Your sectorThe pattern is the same wherever we startEvery one of these began as a list of jobs nobody had time for. We look at where the hours actually go, automate the part that repeats, and leave the judgement calls with your people. Bring us the list and we will tell you which items are worth it.Discovery callWritten planPilot first
Straight talk before you spend anything
Most businesses do not need a custom model. They need the right tools chosen properly, connected to their real data, and set up by someone who will still be there in six months. We will tell you when the honest answer is a smaller project — or no project at all.
Capabilities
What we build
Every engagement is scoped to the business. These are the systems we are asked for most.
AI chat systemsAssistants that answer real customer questions on your website using your own products, policies and pricing — and hand over to a human the moment it matters.
AI phone systemsVoice agents that pick up when your team cannot: answering common questions, qualifying callers, booking appointments and routing the calls that need a person.
CRM — custom or platformWe build custom CRMs when your process does not fit a box, and implement HubSpot, Zoho and similar platforms when it does. Either way, set up around how you actually sell.
Workflow automationQuotes, invoices, onboarding, document handling and the copy-paste work between systems — automated end to end, with a person kept in the loop where judgement is needed.
IntegrationsConnecting the tools you already pay for so data stops living in five places: your CRM, inbox, accounting, store and support desk talking to each other.
Custom AI buildsWhen off-the-shelf will not do it: assistants trained on your documentation, internal tools, and systems built to your specification by our own engineers.
How we engage
Small, provable steps — not a big bang
We would rather prove value on one workflow than sell you a transformation programme. If the pilot does not earn its place, you stop.
1
Discovery callWe map where time and money actually leak — usually not where people expect.
2
Assessment & recommendationA written plan: what to automate first, what to leave alone, what it costs and what it should return.
3
PilotOne workflow, built and running in your environment, measured against the way you do it today.
4
Rollout & trainingWe extend what worked, train your team on it, and stay on support so it keeps working.
Where it pays off
Common places we start
Customer serviceAnswering the same questions at 11pm without hiring a night shift.
Reception & bookingCatching the calls that currently go to voicemail and turn into lost work.
Sales pipelineFollow-ups that actually happen, and a CRM your team does not avoid.
Back officeQuotes, invoices and documents moving without someone retyping them.
How we handle your data
We tell you exactly what data the system sees, and what never leaves your environment
Your business data is not used to train public models
A person stays in the loop wherever a wrong answer would cost you
Access is scoped to what the system genuinely needs
You can switch it off, and you keep your data
What we will not do
Promise a percentage saving we cannot evidence
Sell you a model when a $30 tool would do the job
Automate a broken process instead of fixing it
Leave you with something only we can maintain
Put AI in front of customers where it damages trust
A discovery call. We look at where your team loses hours, pick the single workflow with the clearest return, and pilot that. You get a written recommendation either way.
We scope every build so you know what the system can see. Your data is not used to train public models, access is limited to what the job requires, and we document it before anything goes live.
Both, depending on the fit. If a platform covers 90% of your process we will implement and configure it. If your process is genuinely different, we build custom. We will tell you which one you are.
Every build is scoped to the business, so we quote after the discovery call rather than publishing a number that would be wrong for most people. The assessment gives you costs before you commit to any build.
We do, under Premium Support, and we document it so you are never locked to us. If you would rather run it in-house, we train your team.
Book a discovery call
Tell us what is eating the week
A 20-minute call, no charge and no pitch. We look at where the time actually goes and tell you what is worth automating first — even if that turns out to be nothing.
